Department · Marketing
Marketing
Web traffic, social following, campaign throughput and direct-channel conversion.
Monthly traffic
159,386
+9.1%
Instagram followers
76,500
+3.4%
TikTok followers
23,400
+14.2%
Email list
37,200
+1.8%
| Property | Web traffic | Conv % | TikTok | Email list | Campaigns | |
|---|---|---|---|---|---|---|
| Appellation Healdsburg | 18,000 | 2.1% | 8,000 | 2,400 | 4,200 | 2 |
| Appellation Lodi — Wine & Roses | 23,251 | 2.5% | 9,900 | 3,000 | 5,000 | 3 |
| Hotel Mohi by Appellation | 26,800 | 2.9% | 11,800 | 3,600 | 5,800 | 4 |
| Ameyalli Park City by Appellation | 28,510 | 3.3% | 13,700 | 4,200 | 6,600 | 2 |
| Appellation Petaluma | 29,935 | 2.1% | 15,600 | 4,800 | 7,400 | 3 |
| Appellation Pacific Grove | 32,890 | 2.5% | 17,500 | 5,400 | 8,200 | 4 |